Social Business 2014 is a different kind of conference. It is a journey, not just a destination.
Each session flows logically and seamlessly into the next. There are no concurrent sessions… so no choosing between sessions and speakers. We’ve made the tough decisions for you. Each speaker has been handpicked to fit the program. And it is a spruiker-free zone!
by Brian Solis
How specifically does social media impact your organisation, by function, department and overall? How is social media affecting customer behaviour? How can your strategy address these answers while accelerating new and existing business priorities and objectives?
The times are changing faster than ever – technologically, demographically, socially, and economically. We need to understand what influences the 21st Century Consumer.
What is the real value of Social Media? What are the trends across various industries ? What are the consumption patterns? What are the generational differences? What are the emerging segment opportunities?
by Jeremy Crow
Learn how you can make sense of big data, gaining real customer insights to build a relationship
Driven by new technologies, massive environmental challenges and an uncertain financial climate, a new consumer shift called collaborative consumption is influencing how we live, work, play, create and consume. Lauren will outline the four big shifts that are reinventing industries, with key practical takeaways for companies that want to remain relevant and competitive in this new economy.
by Tim Reid
Social media is simply people having conversations on line… So to that end, it’s important for businesses of all sizes to create content that is interesting and helpful. Tim will cover the areas: What is content marketing? The principles underlying the creation of quality content – getting your editorial mission right. Why is it so important? What forms does it take? What are the 3 key types of content marketing? How to creative quality content and how it effects a brand’s traditional marketing strategies.
With Roger Seow (NAB), Cat Matson (Hearis & Australian Businesswomen’s Network), and Jo Painter (Icon PR). Moderated by Roger Christie (Social2Business) Panel discussion led by Roger Christie exploring how and why key business decision makers take the path towards social business adoption. This Q&A style session will probe panellists on the business aspects social media must address to be considered seriously by executive teams, what some of the common challenges are, and how to gain all-important leadership buy-in for your business. .
The risk of not being social — ‘why you need to be there’ ! Dionne Kasian-Lew busts some of the key myths executives have about social media which have kept them from engaging in it, creating a gap between consumer expectation and business behaviour that is impacting competitiveness. In particular, Dionne looks at the importance of having a social media savvy executive prepared to propel change through every layer of the business and how businesses can leverage existing assets to remain relevant in a digital age.
by Todd Sampson
Creativity is one of the last remaining competitive advantages companies have today. This presentation is a celebration of the power of creativity in solving any problem – big, small, social, political, economic or environmental. It works from the premise that ‘creativity has the power to change the world, but fear has the power to stop that from happening and the most successful leaders and organisations of the future will be the ones that can successfully balance both’.
Hear from the major social players from an Australian context – Facebook, Twitter and LinkedIn. Hear what the research shows, what the statistics show and what are the future trends for this year and beyond.
It’s what we all want to hear… We will be joined by Telstra, Australia Post, Beach Constructions , Government and Wieck Australia.
How Australia Post has used social to reinvigorate its company culture.
Join our five presenters for a ‘social chat’ with Annabel Crabb.
If there was any doubt that the news industry is operating in a real time world, social media has proven it to be an absolute certainty. But how are news organisations working with platforms like Twitter and Facebook? Is it a threat or a benefit? Isabelle will give insight into how social media is being used to promote and gather news, as well as interact with readers.
Stop an online issue turning into a PR disaster. Increasingly, brands, celebs and government agencies are being flamed on social media; in fact, the risk to reputation has never been higher. So how do organisations productively engage social media without incurring additional reputation and PR disaster risks? Learn the secret yet sure-fire tools and tips to prevent a small online drama turning into a crisis
From 4-4.20 we will have HootSuite, Yammer, and Note8 and Streaka on the stage and we will look at some of the most effective tools you can use to manage, monitor and engage your social media campaigns.