Keynote Brian Solis, futurist, author and new media thought leader will lead internationally renowned speakers on a range of trending topics in social media. Helping you to discover the future of business from the latest global knowledge, trends and case studies.



Annabel Crabb is ABC Online’s chief political writer, and columnist for ‘The Drum’. She is a regular guest on ABC News 24′s 6pm current affairs show The Drum, and on ABC TV’s Sunday morning politics programme Insiders. Annabel also hosts her own ABC1 political cooking show, Kitchen Cabinet, in which she invites herself around to the homes of federal MPs in search of food and conversation. She writes a weekly column for the Sun Herald, Sunday Times (Canberra) and Sunday Age. In 2011, Annabel travelled to the United States as Australia’s Eisenhower Fellow to study developments in digital media and politics. She is interested in new platforms for political reporting, and has established a regular live “Twittercast” of parliamentary question time at the Twittersite @#CrabbTwitsard, as well as a regular commentary at @annabelcrabb.

We are delighted that Annabel will be our MC/Invigorator for the two days of our Social Business 2014 Event.


Brian Solis is a digital analyst, sociologist, and futurist. Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s the future of Business (WTf), explores connected consumerism and how business and customer relationships unfold and flourish in distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, and how businesses must adapt to reach them.


Todd Sampson is the CEO of Leo Burnett, currently the most awarded agency in Australia, whose clients include AAPT, Amstel, Australia Post, Caltex, Canon, Colgate Palmolive, Colonial First State, Diago, Energy Australia, Fairfax, Heineken, Macquarie Bank, Nestle, NRMA, Procter & Gamble (Herbal Essence & Max Factor), Rabobank, Samsung, Scope, Vero Insurance and WWF.

Todd is also the co-creator of the Earth Hour initiative, which won the coveted Titanium at Cannes and Yahoo Chair for Innovation in 2008.  The Financial Review called Todd the most influential advertising executive and a News Limited poll ranked him as the most influential leader in Australia. He has also been named one of the most influential men under 45 by Men’s Style and nominated for GQ’s ‘Man of the Year’.

He is a regular panellist of the hit ABC television show Gruen Planet (formerly The Gruen Transfer) and is also a regular on Channel Ten’s The Project.


Pete Williams is a recognised thought leader and practitioner in innovation with a particular focus on digital innovation. Pete worked with internet technologies in the UK and in 1996 founded an eBusiness Consulting group within Deloitte Australia. Pete has been CEO of the Eclipse Group – 2003-2005, a Deloitte subsidiary that was one of Australia’s largest web and mobile development firms. He then founded Deloitte Digital, a business pioneering the delivery of professional services online. Pete is also Chairman of Deloitte’s Innovation Council.


Mark McCrindle is a social researcher with an international reputation for tracking the emerging trends and analysing the diverse generations. He is the Director of McCrindle Research, whose clients include over 100 multinational organisations. Mark’s research and reports have developed his renown as a futurist, demographer and social commentator. Mark’s understanding of the key issues facing emerging generations together with his engaging communication style, place him in demand as a media social commentator.


Lauren Anderson is the Community Director for CollaborativeConsumption.com, having played an instrumental role in building the global Collaborative Consumption movement, named by TIME as one of the ’10 Ideas That Will Change The World.’ Lauren has researched the latest examples for international book editions of What’s Mine is Yours including, and built a global network of ambassadors for the movement. She is a leading source of strategic knowledge for global entrepreneurs, journalists, and venture capitalists who want the latest market insights and best practices to stay ahead of the curve on new goods and services in the market.


Tim Reid is a marketing futurist. A highly practical and entertaining one who stays way ahead of the marketing curve. Tim has an uncanny ability to inspire his audience to take swift and decisive marketing action, using storytelling and practical experience to illustrate effective marketing ideas to help businesses increase profit. Tim believes there’s never been a better time to market a business. And he’s of the strong opinion that big business can learn a lot from smart small businesses who are punching way above their marketing weight by being relevant, unique and useful. Tim is also the founder and host of the long-running Small Business Big Marketing Show – Australia’s #1 marketing podcast


Trevor Young is the PR Warrior, a battle-hardened public relations & marketing communications consultant, blogger, speaker and trainer specialising in content marketing and social media. He spends much of his time on the frontline of the communications revolution, helping companies and organizations of all sizes to navigate today’s hyper-networked marketplace and deepen the intensity of connection with the people who matter most to the success of their business, cause or issue.


Gerry McCusker is a PR analyst, adviser and author of the acclaimed book, ‘PR Disasters’. With extensive expertise in leveraging social media, Gerry specialises in online reputation management (ORM). He possesses unparalleled knowledge and experience to assist organisations to be proactive – and precautionary – across social media including blogs, FB, Twitter and YouTube. A former Fairfax blogger for The Age, his PR blog – www.prdisasters.com – has long featured in The AdAge Power 150 list of the world’s Most Influential Marketing Blogs as well as the Australian Blog Pioneers list.

Jeremy Crow


Jeremy is a senior digital strategist with digital innovation and customer experience agency Working Three. His expertise is centred on using service design to develop digital, social and customer experience strategies for clients across a range of industries including manufacturing, retail, education, sport and agribusiness. He has worked with businesses in Australia, the US and the UK to refocus technology investments on customer-centric initiatives – bringing value to both businesses, and their customers.


Dionne Kasian-Lew is a  respected thought leader and pioneer in social media leadership for executives Dionne Kasian-Lew is the CEO of The Social Executive™. A graduate of the Australian Institute of Company Directors she is an advisor to Board and C-suite executives on leadership, innovation and corporate & communications strategy in the connected world. Dionne is a regular contributor to Leading Company and Smart Company and also writes for Company DirectorUncluttered White SpacesMedium and Salesforce. She is the author of The Social Executive: the multi-trillion social economy, the eBook Relevance! how to thrive in the social era and the Connected Leader Blog.


Jordana Borensztajn is an iPhone and social media addict, comedian, journalist, photographer, pop culture junkie and social media trainer. In 2013,  Jordana debuted her solo show Social Needia: The Epidemic – entirely dedicated to her addiction to social media and technology – in the Melbourne International Comedy Festival. She had a very successful season, performing for capacity crowds, and performed a revamped version of her show through the Melbourne Fringe Festival.  Jordana’s worked as a journalist both in print and online for 10 years, and now combines her personal and professional social media experiences with her industry knowledge to help develop and enhance social media marketing skills in others.




As Founder and Social Media Consultant at Social2Business, Roger Christie relishes working with organisations keen to unlock the potential of social media not just as a marketing tool. Having worked with one of Australia’s leading independent corporate communications and reputation management firms prior to building his skills in social media, he has developed a unique blend of messaging and platform expertise.  Roger recognises the task facing many organisations in integrating social media into their business and has provided both on- and offline communications counsel for businesses across the financial services, banking, technology, professional services, insurance, travel & tourism, aviation, education, and not-for-profit sectors.

Roger is an active spokesperson in the Australian social media landscape with articles in BRW MagazineMarketing Magazine and B&T Magazine, and speaking at Mumbrella360, Verge Sydney and the Web 3.0 Conference.


Isabelle Oderberg is National Social Media Editor, News Corp Australia and Australia’s first social media editor with a severe emotional dependence on Twitter and Facebook, a strong opinion on just about everything and an unparalleled background in online and real-time news? In 2006 after a very steep learning curve as lead mining writer for AAP, she caught the eye of journalism stalwart Alan Kohler who invited her to launch his new brainchild Business Spectator in 2007 as founding news editor, before appointing her interviews editor and China commentator. After three years, in 2009, she decided she needed a completely new challenge and took up an offer to join Australia’s biggest newspaper, The Herald Sun, as deputy business editor. The role of social media editor was created for her in 2010 and after driving the Herald Sun to significant social media success, she was named National Social Media Editor for News Corp Australia in 2012.


Since 2008, Cat has been advising clients on how to use social media for strategic outcomes. As the co-host of the Australian Businesswomen’s Network’s ‘Social Media for Small Business‘ podcast she has interviewed some of Australia’s leading social media practitioners and is constantly delving into the latest tools, trends and apps. As CEO of HEARIS, an Australian-developed social media management platform, she helps clients like Lorna Jane, Ray White, Poolwerx and Goodlife Gyms to manage multiple, local, Facebook pages. She brings unique insight to the nuances of social media for major brands, franchise groups, and SMEs.


Jamie White is owner of Pod Legal, an award winning law firm practicing in the areas of intellectual property, technology and social media law.

Jamie has been featured in international media in more than a dozen countries and provides content to News Limited and SBS in relation to his areas of expertise.

He is a Registered Trade Marks Attorney and a Solicitor of the High Court of Australia.


Brady is the General Manager, Direct Channels (Digital and Contact Centres) for  Australia Post.

In the last 10 years he has held key operational, care and sales roles in telecommunications, media and logistics. With a focus on customer facing operations in digital and contact centre channels Brady is a proven performer in setting the strategic direction, then delivering against revenue growth, customer experience, operational effectiveness and employee engagement operating plans.



David Ogilvie is Group Business Manager at the Beach Group of Companies.  He is predominantly a marketing strategist with over twenty years’ experience across a number of commercial sectors. David has high level experience in developing and implementing corporate marketing programs, including programs compliant with corporate governance requirements and government agency guidelines, relationship development and management with a key focus on the use of social media and networking. David is also completing a law degree with a commercial focus on the use of social media in an ever changing, highly unregulated global media environment.


Craig is Managing Director of Delib Australia, responsible for leading, managing and developing Delib’s online consultation and public participation business across Australia, New Zealand and  Asia.

Craig is also an Government 2.0 Advocate for the use of social media, open data and other Government 2l0 techniques and tools within the Australian public sector.  Model use of Government 2.0 techniques and tools to communicate, engage and collaborate the community and with stakeholders within and outside government.


Warren Kirby is unmatched in the scope of his experience which covers virtually all aspects of media and public relations disciplines. Warren began his career as a photographer with The Australian before working in Parliament House, Canberra, for all News Limited publications.
In 1995 he moved into Public Relations and has continually been at the forefront of technological change. Throughout his career he has identified shifts in the media landscape and the evolving technologies behind them. As a founding member of Wieck Australasia, Warren is uniquely qualified to help clients identify their greatest needs for online communication and implement solutions that consistently exceed expectations.


@JonnoSimspon was @Twitter’s first hire in Australia, when he was appointed Sport Partnership Manager in March 2013. He comes from a digital sport background, having worked at @EssendonFC for five years as Digital Marketing Manager, and as Social Media Strategist at the @AFL in 2012. Jonno works alongside Australia’s major sporting codes, clubs and athletes to ensure they get the most out of Twitter through fan engagement and content amplification.

Phillip Bonanno


Client Partner, Australia & New Zealand, Facebook 

At Facebook,  Philip is responsible for helping retailers identify and progress opportunities for sustainable growth and business success.  Philip has spent the past 20 years working in retail development for global brands such as Wal-Mart, Tesco, Woolworths, Pick-n-Pay, Coca-Cola, PepsiCo and Kraft. His work included assisting with digital business transformation, customer-centric business planning, developing retail insights and providing strategy and activation insights. Phil has published numerous articles and has been featured in publications such as The Wall St Journal, Business Week and The New York Times. Phil won the ESOMAR Global Case Study Award Winner 2008″Evaluating Digital Impact on Shopping Preferences.


Matt Tindale leads LinkedIn’s Marketing Solutions team across Australia and New Zealand.  Marketing Solutions work with leading marketers and agencies to build relationships between brands and LinkedIn members.  These relationships are built leveraging LinkedIn’s unique ability to target audiences with accuracy, publish content in a relevant context and extend through social sharing. Matt has a long history in the industry with experience across the media, marketing and advertising industries.  He started his career on the agency side at Carat Australia and DDB as a strategy director on accounts including St George Bank and McDonalds.  In 2000 Matt made the switch to the publisher side and has held senior executive positions including Austereo Sydney Sales Director and National Digital Director, as well as, National Sales Director at MCM Media.

Jeanette Gray


Jeanette Gray is responsible for market growth in Australia & New Zealand at HootSuite – the leading social media management platform globally.  Her 15 years corporate business development experience includes national senior sales management roles with NineMSN, PayPal and Fairfax Digital. Always entrepreneurial, Jet has operated 2 small business startups of her own, including a commercial photography business and a niche directory website, using social media to build her audience and customer base.


Andrew Berry is principal consultant at Deontik.  He is a specialist IT architect, with skills in scalable software architectures, middleware systems, process implementation and system integration. He has experience in designing and implementing large-scale distributed systems, in particular in the telecommunications, financial and health sectors. Andrew has worked in a wide variety of environments spanning consulting, professional services and product development. He also has experience in research and standardization through working for the Distributed Systems Technology Centre (DSTC) in its establishing years and on the NEHTA Secure Message Delivery (SMD) project. .

Brett Cooper


Brett is currently Telstra Digital’s Director of Delivery & Planning. Telstra Digital is the Business Unit of Telstra charged with the consolidation, operation and development of all digital sales and service channels for Telstra’s Consumer, Business and Enterprise customers.  These channels include web, mobile web, social media, mobile apps, telephone sales & support, live chat and email.  Prior to joining TelstraBrett lead Customer Experience & Transformation for the Small & Medium Business Division of Optus. Employing over 1000 staff across 3 countries and with revenues of over $1.3b the division played a significant role in shaping the telecommunications market in Australia.


Lachie Pennefather has been involved in the Tourism Industry for 22 years, in both Australia and Overseas. He has run Hostel/Backpacker and Tourism businesses where “Word of Mouth” is still the most powerful form of marketing. “We have simply seen it extend into the online world.”  He and his partners in Streaka have a passion for social interactive video/photo solutions, with attention to social business. “Lets provide our customers with the content we as a business want shared through their networks”. They have worked with many international brands, bridging the gap between a businesses social content and branded messaging and how this is shared and experienced by their customers. “I look forward to introducing the Streaka marketing solution at Social Biz 14.”


A former independent television Producer/Director, Mark is currently generating the strategic direction of social media for Victoria Police as Manager of Online Communications.   Mark Bayly has been at the forefront of the corporate and broadcast digital revolution. When NAB strategically wanted to change how it communicated with their 22,000 staff Mark was charged with delivering live and interactive broadcasts from a bespoke built studio at NAB’s head office.  On the back of its success, he produced and delivered a digital internal communications platform across Westpac Bank’s Intranet.

Roger Seow


Roger Seow is Head of Social Media & Digital Integration at NAB. In this role, he holds end-to-end accountability for the establishment, development & enhancement of NAB’s Social Media assets (currently on FB, Twitter, LinkedIn, YouTube, G+). He leads a team charged with driving and promoting NAB’s Social Media agenda in strong partnership with internal and external NAB stakeholders to benefit NAB’s customers, prospects and partners.  Most recently, Roger led a team responsible for implementing Australia’s first Social Media Command Centre as a dedicated centre of excellence for all things social media at NAB.

Helen Blunden


Helen Blunden is a Capability Consultant at National Australia Bank who designs and develops learning and capability programs for her internal clients. With over 23 years knowledge and experience in the learning field of public, private and not-for-profit organisations, she has deployed a myriad of learning solutions and is now exploring the move into the use of social and collaborative technologies for peer to peer learning within the workplace.  An avid social media user for building and creating professional learning networks, she believes that by integrating these tools will allow organisations to take full advantage of their employees networks to re-engage them with their work and support their customers.

Joanne Painter


Joanne Painter Founder and Group Director Strategy icon.pr  Joanne has more than 20 years’ experience in journalism, PR and digital engagement. Prior to founding icon.pr, Joanne was an award-winning print journalist and media commentator for News Limited and Fairfax. As a pioneer of digital PR in Australia Joanne leads a team of digital and social media experts skilled in designing and executing integrated PR and communication campaigns. Drawing on her extensive media and corporate communications experience Joanne also consults on digital communications strategy, social media issues management, brand strategy and corporate communications. She is the Victorian Chairperson of the PRIA Registered Consultancies Group, a member of the Public Relations Institute of Australia and a member of the Australian Institute of Management.

David Pocock


David is Account Manager and Manager of the SBM Brand for ROI Connect that was launched in 2013. His passion is small business; before joining ROI, he spent 4 years as a Marketing Manager in Central London.  He is an expert adviser and account manager in SEO, Adwords Campaigns, Google Analytics Analysis, Online Marketing Campaigns, Landing Page and Conversion Strategies and Google Places.